IHP 510 Module Four Worksheet
For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product. Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing your additional service or product to a competing healthcare organization’s service or product.
This task is designed to provide practice for the analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five.
To complete this worksheet, first review the module resources.
Part I. Complete the SWOT for the selected organization.
1. List at least 3 strengths and explain what makes them strengths.
2. List at least 3 weaknesses and explain what makes them weaknesses.
3. List at least 3 opportunities and explain what makes them opportunities.
4. List at least 3 threats and explain what makes them threats.
Be sure to apply instructor feedback on this worksheet task to your Final Project Milestone Two, due in Module Five, especially the sections on the situational analysis, service proposal, and competition analysis that you will need to consider when completing your final healthcare marketing and communication plan.
