Quiz Instructions
Welcome to Exam #2. As with prior exams, please be in-depth with your answers — notice the number of points available for each question.
These points are indicative of how involved of a response I require for full credit (this denotes not only amount of writing but quality of that
writing).
Grades will be based on thoughtfulness of responses and tie-in to class discussion/book curriculum. The exam is open book, slides/notes, but not
classmates or other living organisms.
3 pts
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Question 1
Give an example of a product that matches each type of quality and explain why you chose it:
Transcendent:
Product-Based:
Value-Based:
Then discuss which of the types of quality we discussed in class most affect healthcare purchases and why?
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1 pts
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Question 2
Hoshin planning uses a process called: ___ ___ ___
Do you think Hoshin planning would be effective for hospital management? Why or why not?
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1 pts
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Question 3
What is the most important role of the marketer in health care? Why?
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1 pts
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Question 4
Deming says “Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of
productivity.” Do you agree? Why or why not?
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5 pts
Asks the question, “Are we doing things
right?”(i.e. doing it right the first time) [ Choose ]
Question 5
Match the portion of CQI to its definition.
Asks the question, “How can we be certain we
do things right the first time, everytime” [ Choose ]
The outcome or “position” of the 4 types of
improvement [ Choose ]
Allows us to improve outputs and resource use [ Choose ]
Asks the question, “Are we doing the right
things?” (i.e. meeting customer expectations) [ Choose ]
3 pts
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Question 6
Let’s say I want to give you an additional reaction paper to be done during finals week for this class. Using Vroom’s
Expectancy Theory specifically discuss how successful/motivated/etc. you would be in completing this assignment.
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3 pts
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Question 7
You’re standing on a bridge beside a stranger, watching a large bus careen out of control towards five people. The only way
to stop the bus would be to push the stranger off the bridge thereby changing the direction of the bus. What would you do
and why? Discuss the ethical theory that led to your decision.
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3 pts
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Question 8
A new country is being formed, and you are in charge of deciding how individuals will receive healthcare. Who do you side
with – Rawls or Nozick? How would you set up the basic structure of care. Also discuss why you chose that individual
theory.
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2 pts
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Question 9
Discuss a “basic communication” situation – describe a message you sent, its encoding and decoding, the result, and any
feedback that was presented (and any changes that were made in future messages sent).
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2 pts Question 10
Using the Blake-McCanse Leadership Grid (concern for people and production), discuss what type of management you
most prefer working for? After that, discuss what kind of manager you would like to be in a future (or current) administrative
role.
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3 pts
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Question 11
It’s 2:00 am, and your job as the head of a rural ICU (250 miles from any other healthcare facilities) has been taxing in your
first month. You currently have three patients in three beds with no renovations planned for the next fiscal year. Suddenly,
the phone rings. There has been a three-car pileup on a local two-lane freeway and they are sending a patient in critical
condition to your facility. The patient is a 22 year old honor student, engaged, who is 3 months pregnant. Your three other
patients are as follows:
1 – 68 year old female, former school teacher, widowed with no children, one brother who lives out of state. Currently in ICU
with a stroke-induced coma.
2 – A 28-month old child recovering from a third bout with infant leukemia, prognosis uncertain. Parents have refused all
future treatments for the child and are awaiting approval for palliative care.
3 – Local coal miner, age 45, wife and 6 children. Currently on an experimental treatment for pneumoconiosis. Drifts in and
out of consciousness.
The new patient will die without immediate treatment. You are too far from any other facility to make a decision without likely
death to one of the four people. So….first, discuss what decision you will make. Second, discuss the ethical theories you
used to make your decision.
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3 pts Question 12
Two important points involved in quality surround “are we doing things right” and “are we doing the right things”. In your
estimation (using examples where necessary), how do you think our health care/health care system is doing with the
answers to those two questions?
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0 pts
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Question 13
Draw the iceberg in Crosby’s model and list a few of both hidden costs and visible costs. Bring your iceberg to class if you
prefer!
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0 pts
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Question 14
The book lists a number of other situations which involve ethics (euthanasia, right to die, abortion, etc). Choose one and
discuss if you agree or disagree with the topic and what ethical theory you use to back up/validate/justify your response.
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